Paratissima
One of the most challenging request was to communicate Paratissima, an Art Fair in Torino. Visual communication need to help and sustain art to express the identity. Not an easy task but here you can discover the results and understand how AI helped us.
Date
June 2023
Role
Art Direction, Graphic Design
The Challenge
CRAFTING THE NEW VISUAL IDENTITY OF PARATISSIMA 2023
The Development
SOMETIMES WE GO A BIT TOO INTO DETAILS
BUT WE WANTED TO MAKE CLEAR HOW WE ENVISIONED ALL THE SHAPE OF THE PROJECT
